Driving Success in Japan's
Innovative Auto Market
While Japan’s domestic automotive industry is one of the most successful in the world, sales of foreign car brands – including EVs – are growing quickly. TMJ leverages its in-depth experience of the Japanese auto sector to help global car brands connect with customers and partners.
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Market Overview
Home to some of the world's largest automotive manufacturers
Leader in electric and hybrid vehicle technology
Strong focus on autonomous driving and connected cars
Sophisticated consumer base with high quality expectations
Key Challenges
Intense Local Competition:
Strong domestic brands with loyal customer bases
Stringent Regulations:
Strict safety and environmental standards
Rapid Technological Changes:
Fast-paced innovation in EV and autonomous driving
Complex Supply Chains:
Intricate network of suppliers and manufacturers
Unique Consumer Preferences:
Specific demands for vehicle features and designs
Why Choose TMJ
In-depth knowledge of Japan's automotive sector and consumer preferences
Strong relationships with local suppliers, regulators, and industry bodies
Expertise at adapting global auto brands to Japanese market needs
Proven track record in successful vehicle launches and brand establishment
Rapid Deployment of 1,500 Call Center Operators to Handle COVID Enquiries for METI
Through strategic improvements and close collaboration with the client, TMJ helped to transform performance across all business units in Japan for this global tech giant.
TMJ’s Solutions for Automotive Companies
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