How to launch or grow your brand in Japan

Your comprehensive guide to entering and thriving in the world’s third-largest economy.

Japan’s highly-developed economy is growing again after decades of stagnation. But to be successful in this unique culture, western brands have to adapt.

We’ve drawn from our decades of experience helping global brands succeed to put together this guide, where you’ll discover:

• How Japan’s economy is experiencing its strongest growth since the 1990s
• Essential cultural practices like ‘nemawashi’ that drive business success
• Strategies for meeting Japanese consumers’ high expectations for quality and service
• Ways to adapt your marketing and customer experience for the Japanese market
• Practical insights on regulations, partnerships, and business process outsourcing

Whether you’re planning market entry or looking to accelerate your growth in Japan, this guide provides the roadmap you need to succeed in one of the world’s most rewarding markets.